What inspired you to create a brand of cider, especially given how often the drink is associated with specific seasons or occasions (vs. an everyday drink)?
The story of Appie, is first and foremost a story about friendship. The five of us founders met during college. It was during one of our many travels together that the idea surfaced. We were having a drink in London and wanted to drink something other than beer. We realized the pub we were in served draft cider. We ordered it and knew from the first…
What’s graced your holiday table this season? Bubbly? Or maybe a bottle of fine, full-bodied red wine that you’ve reserved for the occasion? In France, they are the cornerstone of any gathering. But there is a rising star competing for attention, a drink hitherto affixed to crêpe consumption the Chandeleur celebration in February: cider! And not just any cider but modern interpretations on an old drink. To understand how consumption is changing and why we’re starting to see a more robust showing from independent cider producers on restaurant and bar menus in Paris, I spoke with the founders of Appie, one of the pioneers changing the image of cider today.
