I knew of the French recipe books Meringues and Cupcakes long before I actually met their vivacious American mastermind. Author of three delicious books (most recently Happy Gâteaux), owner of the American dessert company Sweet Pea Baking and co-founder of the underground supper soirée Very Swell, Alisa Morov’s story is not all that surprising.
Before moving to Paris almost ten years ago, she led a very different life – one of fashion, textiles and a certain sprawling American west-coast city. Still, baking always played a very important role in her everyday. Two children and a new city later, she found herself thrust into new territory and faced with an open opportunity to develop her passion for baking into something more than a hobby. This is where her story becomes somewhat familiar.
Paris often becomes the landscape for aspiring entrepreneurs/bakers/writers/crafters to flourish and that’s exactly what happened to Alisa. She started Sweet Pea Baking in 2006 and after sharing her talents with most of the city, French publishing house Marabout caught on and wanted a piece of the pie. Beyond her roles as mother, author and baker, she proudly calls herself a Francophile.
{Chocolate Fudge Cake Photo: Deirdre Rooney}Describe what you love about France in…
