Can a country be considered a brand whose values, attractions and cultural gifts should be promoted like a product or service? Absolutely. Here’s an interesting approach by France’s primary multilingual reference portal, France.fr. Commentary (English/French) from figures like Elie Wiesel, Moby, Jeff Koons, Marc Jacobs, Roberto Cavalli, and Kanye West, among others, serve to remind us of the range of reasons that contribute to our love and appreciation for France. My only suggestion for France.fr would be to find someone of more cultural value than Fergie for video 2.
What does France mean to you?
{If reading this in your email, log on to the blog to watch the video!}
{video seen on Marion Chapsal’s blog}
…
