Last week, twitter was abuzz with excitement after a French blogger wrote a post about the return of Burger King to France. A bogus twitter account was even created to spread the rumor even further but alas, it was actually Eurostar behind all the commotion. In what I think is a rather brilliant ad, the viewer is made to believe that Burger King is back in France. I say back because about 10 years ago the French operation was bought out by a Belgian company never to be heard from again (so says my friend Joe whom I trust with on these matters). In a clever attempt to promote the ease with which one can travel from Paris to London on the Eurostar, the ad essentially says : {Burger King} a hop, skip and a jump away – London in 2 hours and 15 minutes. Given how nuts French people go for Burger King when it’s available to them, I’m interested to see if there is any real surge in trips taken on the Eurostar! Burger King UK will have to report back.
Have a great weekend all!
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