France’s new anti-smoking campaign “Une pipe contre le tabac” whose goal is to associate smoking with submission and naivety: behavioral, psychological and physical submissiveness to an addictive drug that controls our actions and ruins our bodies. Since the French don’t give two craps that smoking is bad for you, they took a different angle to show the effects of smoking. Hmmm…. did they push it a little too far? Can you imagine this ad in America? It would be an immediate attack to their puritan sensibilities.

We’ll see how long this ad remains visible. If anything, the media outcry will bring enough attention to the “cause” on its own.

Looking at the ad again, isn’t it curious that the mystery man’s clothing changes for the image with the girl?