Just teasing! No, the macaron master Pierre Hermé is not in the Franco File Friday spotlight today (though how fantastic would that be?) but I knew it would steal your attention. Another francophile will make an appearance in the series next week but until then, I thought I’d share my indulgence of choice in honor of spring’s sweet arrival.
{Indulgence + Solidarity}
For the 7th consecutive year, the first day of spring was celebrated in Paris with a macaron tasting in select pastry shops around the city. A complimentary macaron was offered in exchange for a small donation to support the foundation Autistes Sans Frontières (autism without borders). A positive initiative that doubles as a brilliant marketing strategy.
Last year, Pierre Hermé doled out three macarons for the cause but dropped down to one which meant when I finally approached the counter to select my flavor, I caved. I came on a solo mission and left with a small family. The impatient sales girl whipped out a large, cellophane sachet and dangled it above the rainbow colored cookies, seemingly hinting that I’d be doing myself a disservice by opting for only one. After all, there was ample space in the sachet and realistically, how could I narrow my selection to just one flavor when there were so many I was eager to try?
I reasoned that given my usual indifference to these treats, it would behoove me to try additional flavors just to, you know, make sure I hadn’t somehow missed the flavor combination that would turn me into a believer. My problem with macarons reflects an even broader issue I have with bite-sized desserts – they evoke a chorus of “cute” and “adorable” and inevitably leave me craving more. One bouchée activates the senses but a handful is required to really feel sated.
{Weekend reading: my Paris picks for a girls getaway on Wayfare Magazine! Click here to read.}